I love everything about Vukoo! It's healthy, gluten-free and tastes good, which is a rare combo! The protein bar is good for my body and the message is good for my soul! I have a lot of respect for the company's vision and their generosity to A21. I recommend Vukoo over any other protein bar. You could eat Vukoo or you could eat cardboard, I'll stick with Vukoo.